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Our
brand vision
Our vision is to take a piece of the 1980s and bring it forward—without losing what made it real in the first place.
This brand started with a moment. During the pressure of senior finals, just days before graduation and a trip to Ocean City, Maryland, our dad sketched a bunny design as a release. It didn’t stay small for long. Copies of it showed up across the school hallways—an early kind of “viral” before that was even a thing.
Someone noticed. A local screen print shop took a chance on the design—and eventually on him. Nearly 40 years later, he’s still in the industry, now serving as an Assistant Creative Director at a major screen print company in the Outer Banks.
That’s where we come in.
Livin Large is built on that original energy—raw creativity, no overthinking, just making something that sticks. We’re not here to remake the past. We’re here to evolve it.
Every piece we put out blends vintage roots with a modern edge. The bunny isn’t just a graphic—it’s a mark of where this started and how far it’s come. A reminder that the best ideas don’t come from playing it safe.
This is more than apparel. It’s legacy, reworked.